Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.

I think I’ve spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can’t miss spotting them in traffic.

The eu commission warning was officially only aimed at their internal services, it wasn’t a mandate that all organisations within the eu should stop advertising on x. Though it wouldn’t surprise me if it comes to a total ban in the eu, X is already under investigation for disinformation.