I stopped trusting it much when I noticed there’s a huge difference between the same product on amazon.ca and amazon.com. On one domain it can give something an F grade while on the other domain it will have an A grade.

It’s a nice idea but when you think it about it’s actually kind of hard to determine the quality of a particular listing apart from the obvious checks you can do yourself. Like if the seller is some random drop shipper or actually Amazon or the manufacturer.

Judging reviews with whatever AI system they use is not very accurate anyways. Once again the obvious fake reviews can sometimes stand out. But the better ones a machine can’t tell any more than you can.

The goal has always been engagement prisons. Where people never leave the platform. With generated content this must seem like a final step. They don’t need to make people to interact with each other in ways that keeps both of them engaged. They don’t need to leech content from other sites while preventing people from going to the site. With generated content people will interact with themselves while engaged in completely fabricated content. It’s even more dystopian than ever.