

Google‘s (and Facebook, and all the social media ad companies’) business model is predicated on the notion they have a better profile of their victims than the other ad network. They’ll never tell your uncle about what you search for at 2am, but they’ll indirectly sell it.
The amplifi line is the plug and play line closest to the google/eero/etc. experience. It is specifically the one I was referring to which has less than enthusiastic feedback.
I neglected to mention Mikrotik. They’re a Latvian company that is also in the space. I think they’d be farther to the professional/complex end of the spectrum. Omada is in the middle, and Ubiquiti leans toward the easier to use side. They’re all going to need more work than google wifi, unfortunately.
The “other” site has a wealth of information; evanmccann.net is a good source for demystifying their product line as well.