Man, chill. Break the word down.

En - Into / Become Shit - Da poo poo Fication - The process of becoming

Enshittification, also known as crapification and platform decay, is a pattern in which online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.

Yes, we are in the third phase: service to user is free diving in order to increase money to M$ shareholders?