X is now suing more advertisers in an antitrust lawsuit focusing on what the company’s CEO Linda Yaccarino has claimed is a “systematic illegal boycott.”
The company might be terrible, but most of their buyers are normal people who either don’t know what brands belong to them, or don’t care enough to carefully investigate everything they buy. And those normal people are the ones the ads need to reach. If they leave twitter, what’s the point of advertising there?
The company might be terrible, but most of their buyers are normal people who either don’t know what brands belong to them, or don’t care enough to carefully investigate everything they buy. And those normal people are the ones the ads need to reach. If they leave twitter, what’s the point of advertising there?
Yea, I think it makes sense for them to stop if they are getting a return on their investment.